Manager - Marketing Measurement & Optimization - Retail

Date: Sep 9, 2022

Location: Bangalore, India

Company: Tredence

About Tredence

Tredence is a global analytics services and solutions company. We are one of the fastest growing private companies in the country for three straight years according to the Inc. 5000 and we continue to set ourselves apart from our competitors by attracting the greatest talent in the data analytics and data science space. Our capabilities range from Data Visualization, Data Management to Advanced analytics, Big Data and Machine Learning. Our uniqueness is in building Scalable Big Data Solutions on Onprem/GCP/Azure cloud in a very cost effective and easily scalable manner for our clients. We also come in with some strong IP and pre-built analytics solutions in data mining, BI and Big Data. 

Job Summary

As a Marketing Measurement & Optimization Consultant, you will:

  • Be spearheading thought leadership and solution design on Marketing Measurement & Optimization problems for our clients

  • Solve business problems which involves:

    • Run discovery sessions with clients to understand landscape of their marketing data & analytics

    • Blueprint data strategy for marketing analytics – includes MDM, CDP, DMP etc.

    • Develop MMM solutions to measure effectiveness of marketing channels & optimization solutions to allocate spend across channels

    • Provide insights on marketing campaign performance and return on investment

    • Develop and maintaining data and reporting process; Enrich measurement program with 3rd party data sources

    • Understand customer behavior to create segment based & personalized targeting frameworks for our clients

    • Identify right attribution technique to develop robust performance measurement

  • Understand challenges faced by our clients in the context of their business and industry

Job Location

Bangalore / Chennai / Gurgaon / Pune

Roles & Responsibilities

You can expect to:

  • Lead Marketing Analytics engagements and provide best-in-class solution to our clients

  • Work hands on and provide thought leadership to both clients and internal stakeholders

  • Work in a challenging environment with smart peer group

  • Develop product and accelerator strategy for CXM practice at Tredence

  • Be part of CXM pre-sales organization and drive lower funnel conversions


Qualification & Experience


  • At least 5 years of working experience in Marketing Analytics related projects, specifically experience with Cross-campaign cross-channel analysis, MMM, MTA, unification of MMM & MTA

  • Tackled problems in Experience Management, Journey Analytics, Personalization, Marketing Measurement, Cookie-less Marketing, Digital Conversion Rate Optimization etc.

  • Understanding

  • Strong analytical/logical thinking and communication skills

  • Proficient in:

    • SQL, R and/or Python

    • Visualization tools like Tableau or Power-BI

Why Join Tredence?

There is a reason we are one of the fastest growing private companies in the country! You will have the opportunity to work with some of the smartest and fun-loving people in the data analytics space. You will work with the latest technologies and interface directly with the key decision stakeholders at our reputed clients, some of the largest and most innovative global business brands. Our people are our greatest asset and we value every one of them. We are an equal opportunity employer who adhere to our core values & reflect this in our day to day life. So, please come & see why we’re so successful in one of the most competitive and fastest growing industries in the world.